In a letter sent to Game Center Solutions affiliates, Reflexive Entertainment CEO Lars Brubaker wrote that the Game Center Solutions Program would continue its business as usual, which includes web support and payment of referral fees on game sales, until June 30. “Reflexive Entertainment has just announced plans to stop selling games through its Game Center Solutions affiliate program in order to focus entirely on game development. GameZebo provided the following summary of that direct communique: Although he promised that Reflexive’s publishing and affiliate programs would be available “now and in the future”, a message sent to Game Center Solutions users in March of 2010 confirmed that these offerings would soon be going away. On October 22nd, 2008 Reflexive CEO Lars Brubaker announced that Reflexive Entertainment had been acquired by Amazon. Reflexive Arcade adds up to five (5) new casual and independent games each week created by developers from around the world.” – 2006 Press Release Casual games is the fastest growing segment for downloadable games with demographics targeting women over the age of 35.

“A premier casual games portal, Reflexive Arcade distributes more than 450 downloadable PC games from nearly 200 developers to a rapidly growing audience that downloads millions of games each week. Along with many of their own internally developed titles, the offered games from over 200 studios including PopCap Games, Youda Games, IWin, GoBit Games, GamesCafe, and more. An affiliate program allowed individuals to earn a cut of sales that they directed to the site through customized URLs. Launching around 2003, the site grew to offer over 1,000 individual titles and in 2006 debuted a custom recommendation engine based on user ratings. (aka Reflexive Arcade) was among the earliest and largest online casual game distribution services.

Reflexive entertainment downloads